Case study
What we did for Data Explorers
The objective was to develop and implement Data Explorers’ first
official PR strategy. However, before we could ‘get our hands dirty’ we
had to beat two much bigger city firms to win the contract. Our unique
strategy, combined with project ideas that truly stood out, caught the
eye of an experienced management team. Just a short while later we
launched the new PR programme, matching the short selling information
specialist to the financial media in the UK and US, as well as globally
on an opportunistic basis.
“Tannissan Mae pulled together all
the PR elements we had in-house to establish a concise, professional PR
programme, covering our key markets, the UK and the US,” says Jonathan
Morris, COO of Data Explorers. “Nancy and her team used their wide
network and knowledge of our markets to help us become a fixture in all
relevant major financial newspapers, pretty much on a daily basis. Our
PR strategy has been an integral part of our company’s success story.”
Since
early 2009, Tannissan Mae worked with the company management and
founders to position Data Explorers as the leading expert in its field
and an authority in the overall financial services industry.
Tannissan
Mae built Data Explorers a PR programme centred on five key activities:
daily media alerts to key financial media contacts; tutorials for
market reporters on how and why and when to use Data Explorers’ unique
information set in their coverage; content partnerships with major
financial papers; feature development; and a social media strategy.
In short
We’ve
achieved all-round coverage by all the relevant media outlets in the
UK, US and beyond: including the Financial Times, the New York Times,
Dow Jones, Bloomberg, the Wall Street Journal, Financial News, the
Times, the Sunday Times, Business Week, Guardian, Thomson Reuters, the
Telegraph, FTfm, Les Echos, Expansion and many many online publications
and blogs. Data Explorers now appears in the media more than once a day
on average. We successfully secured thought leadership in major sector
magazines such as BoardIQ and Pensions & Investments and video
opportunities with the FT Group.
Having drafted Data Explorers’
first social media strategy, Tannissan Mae trained key ‘social media
champions’ in how to get the most out of LinkedIn and Twitter, what to
write and how to write it and when. As a result, Data Explorers now has
a solid social media presence – a platform from which they can further
build their online profile as the company grows.
