Case study
What we did for Ascend
When the data and consultancy arm of Airclaims, a 30+ year-old, now private-equity-backed aviation business, found itself soon to be spun out from its parent company, it charged Tannissan Mae with preparing it to fly solo. Since December 2005, tannissan mae has worked closely with the new company, to give it a stand-alone brand – Ascend. Over several years, we’ve overhauled its direct customer communication, built a positive profile for the business in the UK and international business media, and most recently, helped launch Ascend successfully in Asia.
"Tannissan Mae was just terrific right from the start," says Fiona Benharoosh, Director of Marketing, Ascend. "Within weeks of hiring Nancy and her team they had bedded in a great looking, informative and fun fortnightly e-newsletter, which our customers consistently tell us they look forward to receiving. Over the following few months, Tannissan Mae used its own expertise and the support of a design partner to rebrand and reposition us with a new name, a radically redesigned website, and fresh, functional up-to-date marketing materials."
Since the rebrand in July 06, Ascend's coverage in
the UK and international business media has rocketed. Ascend’s
data and commentary is now regularly included in aviation related news
and features in the Wall Street Journal and its Middle
Seat Blog, Financial Times, the Times, Guardian, Economist, the Daily
Telegraph, BusinessWeek, Washington Post, US News and Word
Report,
Time
Magazine, International Herald Tribune, and South China Morning Post,
amongst many others.
Ascend's MD, senior consultants and chief economist are regularly
interviewed for broadcast on Sky News, ITV and BBC Business TV and
radio.
"We certainly could not have achieved the quality worldwide coverage of the last several years without Tannissan Mae,' says Benharoosh. "The team has been the driving force behind a complete turnaround of our profile from reliable but somewhat dull and dusty to being right at the centre of all of the major aviation stories of the past several years – terrorism, global warming, M&A, and fleet and infrastructure expansion. Their expertise, creativity, consistency, and ability to work easily and comfortably right across the organisation make them an ideal partner for us. The results they've achieved have given us more confidence in ourselves – and have certainly altered the way our customers see us and the value they place on our data and services.”
